Canonical's Ubuntu Edge smartphone has smashed the world crowdfunding record, having now generated more than $10,300,000 (about £6.6m) in pledges via Indiegogo.
However, despite passing the $10,266,844 (£6.56m) total raised by Pebble Technology for its Pebble Smartwatch on Kickstarter in 2012 - and easily clearing the previous Indiegogo record of $1,665,380 (£1.06m) - the project still seems unlikely to reach its hugely ambitious goal of $32 million (roughly £20.5m).
According to some analysts, the Ubuntu Edge push is now destined to fail and Canonical needs to start examining other options if it wants to make the dual boot smartphone a reality.
"$10m in crowd-sourced funding is a huge achievement, a very powerful and distinct message," Chris Green, a senior consultant at the Davies Murphy Group, told the BBC.
However, he branded the overall decision to go it alone on Indiegogo a bit "naïve," adding: "They need to really start looking at more conventional forms of fundraising."
The Ubuntu Edge campaign runs until 21 August, meaning the London-based developer has a $20-odd million mountain to climb in the next six days if it is to be successfully funded.
In a bid to mount a stunning late charge, Canonical has introduced a new funding option. The "Enterprise Starter Kit" is priced at $7,000 (£4,500) and includes 10 Edge handsets, access to a best-practice online workshop, and 14 days of online support to help CIOs and IT managers integrate Ubuntu for Android into the workplace. It also comes with free shipping for the US and UK.
In public at least, the company remains positive, with Canonical CEO Jane Silber commenting: "To break the world record for a crowdfunding campaign is absolutely mind-blowing. We felt that innovation had substantially slowed down in the mobile industry, so wanted to address this."
"We're still astonished by the generosity of our community and will continue to do all we can to make the Ubuntu Edge a reality," she added.
The Ubuntu Edge would feature a 4.5in, 1,280 x 720 pixel touch-screen display, sporting an 8-megapixel primary camera and a 2-megapixel front snapper. However, the real selling point for many is that the Edge would be a dual boot handset capable of running both Canonical's Linux-based Ubuntu OS and Google's popular Android mobile operating system.
At launch, the handset was available to backers for $600 (£380), with the price rising thereafter to $830 (£530) before being recently dropped down to $695 (£445). Big name backers of the Ubuntu Edge include Bloomberg, which opted for the top-of-the-range $80,000 (£51,150) Enterprise 115 Bundle.