In what appears to be a move by Apple to bolster its iWatch development team, Jay Blahnik, a world renowned fitness expert and key Nike consultant of 18 years has joined the tech firm.
Blahnik has been instrumental in a series of Nike fitness products including FuelBand, a wristband gadget which monitors users' daily activity and sends the results to a smartphone app.
Apple CEO Tim Cook, who also happens to sit on the Nike board of directors, has already admitted he is a big fan of the wearable device. At AllThingsD's D11 conference in May, he said: "I think Nike did a really great job with this [FuelBand]".
Blahnik confirmed the move on Twitter when a follower asked if it was true that he was leaving Nike, followed by the hashtag #applewins. In response Blahnik wrote: "Yes, it is true!" adding that the opportunity is "wonderful and exciting".
The bio section of Blahnik's website - which interestingly has now been stripped back to a single page with most content removed - previously outlined his Nike credentials: "He worked closely with Nike on the launch of Nike+Running, which has become the largest digital running community in the world.
"He was also the original creator and program developer of the Nike Training Club App, and the Nike Training Club in-gym program, which boasts over 6 million digital users. He is also a key expert and consultant for many of Nike's new Digital Sport initiatives that launched in 2012, including Nike+ Kinect Training and Nike+ FuelBand," it read.
From Apple's latest addition, along with previous hirings, it looks like health and fitness monitoring is set to be a key aspect of the product Apple is developing.
Vein mapping firm AccuVein, and developers of glucose level monitoring gadgets C8 MediSensors and Senseonics, are all said to have lost employees to Apple in the past few months, according to 9to5mac.com.