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Microsoft announces retirement of Tag service 2 years early

Microsoft has announced that it will shut down its Microsoft Tag service on 19 August 2015.

While it may seem like overkill to warn Tag users of the not-so-impending demise a full two years in advance, Microsoft said the early termination notice is required by its Terms of Use.

Users will have access to the service and their existing Microsoft Tag account through 19 August 2015. But the Redmond-based company has also announced a partnership with Scanbuy, which will support the Microsoft Tag Technology on the ScanLife platform, beginning next month.

Customers have two years to transition to the new platform, which will allow continued campaigns using Microsoft Tags via Scanbuy — a cloud-based mobile engagement company.

Existing and new users can sign up for the service online, beginning no later than 18 September,

Microsoft Tag rolled out of beta in late May 2010, offering free mobile barcode technology for anyone with a camera-equipped smartphone. Over time, the company planned to roll out more options like advanced reporting, analytics, and real-time location services, at a cost for businesses.

Marketers can add a Tag barcode to promotional materials, then users scan the code and gain access to additional information about products, like videos, websites, reviews, schedules, contact information, social networks, discounts, and more.

At its launch, the system was available on iOS, Android, Windows Mobile, J2ME, BlackBerry, and Symbian 96.