LG Display has announced the world's first Quad HD smartphone display.
The 5.5in panel, which features a massive 2,560 x 1,440 pixel resolution, packs 538 pixels per inch (ppi). As the 'Quad HD' term suggests, this adds up to four times as many pixels as a 1,280 x 720 HD display.
"LG Display, which pioneered the high resolution mobile market with introduction of the world's first Full HD smartphone panel in 2012, again opens new possibilities with the successful application of of QHD technology," said VP and head of LG Display's IT and Mobile Development Group, Dr Byeong-Koo Kim.
The South Korean firm also claims that the 1.21mm thick panel is "the world's slimmest and narrowest." It will deliver 430 nits and what LG says will be an "optimal viewing experience" on large smartphones.
"The new Quad HD panel will enable users to enjoy a full view of PC-version web pages at a single glance without image distortion; a contrast to Full HD displays which only realize 3/4th of a full screen," the company said.
The trend towards larger smartphones (and bigger smartphone displays) seems to be in full flow, and LG seems to be banking on this continuing into the future.
LG has been busy of late. Last month, it paraded a 2mm thick panel, which it then claimed to be "the world's slimmest Full HD LCD panel for smartphones."
Meanwhile, last week, the South Korean firm launched its new flagship G2 smartphone, which grabbed the attention of the tech world due to the fact that its only physical buttons lie on its rear side.
LG Display has not yet revealed when its new panel will hit the market.