Sony has announced that its next-gen gaming console, the PlayStation 4, will launch in Europe on 29 November and North America on 15 November.
In total, the PS4 will be available in 32 countries during this holiday season, Sony chief Andrew House said during a press event at the Gamescom conference in Germany.
PlayStation fans have already placed more than a million pre-orders for the console. "The response we've received has been nothing short of incredible," House boasted.
At E3, Sony already revealed that the PS4 will cost UK gamers £349.
During his presentation, House took a dig at Microsoft and its shift regarding always-on connectivity and indie titles on the Xbox One. "While others have shifted their message and changed their story, we were consistent in maintaining policies and a model that is fair and in tune with consumer desires," he said.
Sony also announced a price drop for the PlayStation Vita, to $199 (£127). Though the handheld device has struggled in the market, House insisted that the tie-in with the PS4 - which lets players start a game on the TV via the PS4 and switch to the Vita - will help boost Vita sales. "We see a new and bright chapter in the life of PlayStation Vita," he said.
Like Microsoft, meanwhile, Sony will also offer discounts for those who buy new titles in the upcoming months and then want to upgrade to the PS4 version.
"We see this as a great way to reward PS3 gamers for their loyalty when transitioning to PS4 to ensure it's as simple and accessible as possible," House said.
Much of the 1.5-hour Gamescom press conference, meanwhile, focused on the gaming lineup for the PS4. Sony touched on 15 titles, including Minecraft, Assassin's Creed 4: Black Flag, and Watch Dogs with an exclusive PS4 level.
Sony first unveiled the PS4 at a two-hour event in New York City back in February, but did not actually show off the console. The big reveal - as well as information about pricing - happened in June at E3.