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LinkedIn refreshes groups to make it easier for professionals to connect

Professional networking site LinkedIn has updated its groups feature with a modern design being applied to the two million group pages hosted on the site.

“As part of our ongoing efforts to make LinkedIn easier and simpler to use, we’ve brought a new streamlined look that will give Group managers and Group members the ability to customize and visually differentiate their conversation space,” confirmed product manager Daria Axelrod Marmer on the company blog.

Groups, of which there are 8,000 created every week, now look more like the site’s home page and make it easier for users to like, comment, share or follow posts. Top Influencers are highlighted more prominently at the side of the group page and the remainder of that side of the page is very similar to the rest of the site in layout.

“We’re happy to begin rolling out this new look to our English speaking members today as part of our ongoing efforts to add even more value for members like you, so LinkedIn Groups can continue to be a destination for professionals to gain important insights, ask questions, share ideas and engage with others every day,” Marmer added.

Groups give LinkedIn members more of a chance to make themselves seen with the firm boldly stating that those who post in groups get four times as many profile views.

The new look could be designed to make it simpler for new users to navigate the site and come in advance of the social network welcoming university students and children over the age of 13 being able to use the site for the first time.

LinkedIn’s decision to let children use the site has been met with a mixed response as they move into a social media demographic currently dominated by Facebook and Twitter.