Microsoft’s Windows Phone OS is the second most used mobile platform in Latin America as it rose up from fourth place in the space of a year thanks to solid growth in a glut of territories.
IDC’s Mobile Phone Tracker report, quoted by Microsoft, handed the firm’s OS second place in Colombia and Peru as well as Mexico, meaning it made significant gains in the second quarter of 2013.
“Reports show an important increase in the positioning of this operating system in Latin America. The market availability of new devices will be a factor in ensuring this trend endures over the next three months,” said Oliver Flores, regional manager for Mobile Phones at IDC Latin America.
Windows Phone devices are available in over 20 Latin American countries with everything from the low-end Nokia Lumia 520 to the top of the range Lumia 920 available to customers in the region. The firm’s partnership with the Finnish based manufacturer is central to these plans and it’s a link up that will continue for the foreseeable future.
“We will continue working alongside Nokia to offer more and more people in Latin America the holistic experience which Windows Phone has for them, in order to offer a more personalized smartphone which is the best for the Windows environment and the best hardware for people and companies,” said Liliana González, director of the Windows Phone Division for Latin America.
Windows Phone still sits in third place in Argentina, Brazil and Chile, three of the largest economic powers in the region, and will look to build on their presence in these three countries with new devices being released all the time.
Nokia has seen demand for feature phones drop off in emerging markets, such as Latin America, in recent months with Lumia devices running the Windows Phone OS the ones that have shown encouraging growth. It still didn’t stop Moody’s downgrading Nokia’s rating with doubts remaining over their ability to break even on cash flow in the near future.
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