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Facebook brings Twitter-like embedded posts to all users

Facebook this week rolled out embedded posts across the social network, with a few enhancements based on user feedback.

Going forward, embeds are "available to everyone," so publishers can add public Facebook posts to their blogs or websites, which will show up much like embedded tweets.

Facebook rolled out embedded tweets in July with a small group of sites to start with - Bleacher Report, CNN, Huffington Post, Mashable, and People. Based on feedback from that test, Facebook has boosted embedded tweets for the full rollout.

Going forward, embedded tweets will include in-line video playback, so videos within Facebook posts will play on a third-party site. Facebook will also provide the embed code for a post; click the drop down next to the "Like Page" or "Follow" button to access it.

Meanwhile, Facebook has promised an improved mobile experience so embedded posts better fit smaller screens. The Like, Comment, and Share buttons are also bigger so you don't accidentally tap the wrong one.

The option only works for public posts, which are designated by a globe next to the time stamp. So don't worry that a friend will be posting one of your friends-only status updates to their blog without permission. Facebook users can like or share a post directly from a third-party site, like or follow the author of the shared post, or navigate to the original post on Facebook.

"If you are a publisher, you can join our Facebook News, Media & Publishing group to give us feedback on Embedded Posts and get the latest product updates," Facebook said. "We've also released a new version of the Facebook plugin for WordPress that supports Embedded Posts. Finally, you can visit our Embedded Posts documentation to learn more."

Facebook-owned Instagram added web embedding earlier this summer, but Twitter first unveiled embeddable tweets in December 2011; its Vine video service added web embedding in March.

More recently, Twitter launched the "related headlines" feature for embedded tweets. Tweets that have been embedded on websites will now include links to those sites underneath the initial message, making it easier to discover stories that mention particular tweets.