Dell has today unveiled its latest range of commercial devices aimed at covering all segments of the market, from entry level laptops through to high-end ultrabooks.
The flagship series is the Latitude 7000 line of ultrabooks, touted as a device for "IT professionals and end-users alike". The Latitude 5000 series are aimed at the mid-market, whilst the 3000 line offers a selection of entry level devices. All will have the option of a touch screen display.
The 7000 ultrabooks will run on Intel ultra-low voltage processors and have a brushed aluminium case reinforced with magnesium alloy. The smallest 12-inch model is just 2cm thick and weighs 1.3 kilograms. Prices will start at £789.
Dell is also saying that the 12 and 14 7000 Series devices are the "world's most secure Ultrabooks", with best-in-class endpoint security solutions that includes comprehensive encryption, advanced authentication and malware protection all from a single source.
The Latitude 14 and Latitude 15 5000 Series are designed for business use and will come in 14.1-inch or 15.6-inch display options and run on Intel Core i7 ultra low voltage processors.
The Latitude 14 and 15 3000 Series entry-level laptops will be available in the same sizing and run on 4th Generation Intel Core processors with Turbo Mode. Prices will start at £429.
The entire Latitude range will have a scratch resistant display with touch-screen as standard on the ultrabooks and optional on the laptops. They will also all come with StrikeZone shock absorbers, fast response free-fall sensors and rubber hard drive isolation.
"These exciting new additions to the Latitude line provide our commercial customers with what they've been asking for by bringing touch capability to the workspace at desirable price points," said Kirk Schell, vice president of commercial computing at Dell.
"The new Latitude 7000 Series builds on the success of the award-winning XPS and Latitude 6430u to redefine the corporate laptop, complete with security, manageability, reliability and beautiful design. And with the Latitude 5000 and 3000 Series, we've addressed the needs of today's dynamic workforce by enabling easy entry into business-class computing."
The new releases follow Dell's posting of dismal Q2 results, with profits collapsing by 72 per cent year-on-year. The company remains a battleground for control between founder Michael Dell and billionaire investor Carl Icahn.
The Latitude 7000 and 300 Series will be available in the UK from 12 September. The 5000 series will ship in October.