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Instagram snaps up video-sharing app Luma in first acquisition

Instagram is ending a busy summer with its first acquisition: Luma Camera.

Terms of the deal have not been disclosed, but it will bring talent and technology to Instagram's popular service, according to TechCrunch, which first broke the news.

"Eighteen months ago, we embarked on a mission to make capturing and sharing beautiful videos easy without expensive software or heavy equipment," Luma said in a message on its website. "By joining the exceptionally talented team at Instagram, we're taking another big step towards realizing that mission."

Part of that mission includes the shuttering of Luma as a standalone application, which has already been dropped from the Apple App Store.

Current users can continue capturing and sharing videos through 31 December, and are encouraged to log in and download their content before Luma goes dark at the end of the year.

Instagram's acquisition includes Luma's stabilisation tech, which will likely be put to use updating the photo app's new video option, which launched in June.

The San Francisco-based company may also put Luma's "non-disruptive" video filtering system to use, TechCrunch suggests; the technology allows filters to be turned on during filming, then removed or changed after recording. Currently, Instagram's video feature provides filters only after the 15-second clip has been shot.

Luma also offers a suite of video-editing tools, including sliders for changing brightness, contrast, saturation, and exposure, among other techniques.

"We're incredible excited to be able to help make a product that is already used and loved by millions of people even better," the Luma website says.

A spokeswoman from Facebook, which owns Instagram, confirmed the acquisition, but declined to comment further.

Some Instagrammers may have noticed app issues recently, when Amazon reported performance and connectivity problems, which trickled down to affect Instagram and rival video service Vine. The outage lasted only about an hour, during which Instagram tweeted a message of thanks to those suffering during the downtime.