Ahead of IFA 2013, Sony has released a teaser video for its next flagship smartphone, which is expected to be dubbed the Xperia Z1 and formerly went by the 'Honami' codename.
The clip (see below) was first posted by the Japanese consumer electronics giant on its YouTube channel and promises that "the best of Sony is about to get even better."
"Think you know what a smartphone can do? It's time to think again. Something new, something extraordinary is on the way from Sony," the company notes.
Announcing the release of the video and adding further intrigue, Sony sent out a suggestive tweet via its official Xperia Twitter account and hands-on photos of the Z1 (see image, top) have also apparently leaked via Chinese site Digi Wo.
Succeeding the Xperia Z as Sony's top-of-the-line handset, the Xperia Z1 is widely expected to feature a 20-megapixel sensor, putting it in direct competition with other new generation devices that also sport high-quality primary cameras - the Nokia Lumia 1020 and Samsung's Galaxy S4 Zoom spring to mind.
Elsewhere, the Xperia Z1 is rumoured to feature a 5in, Full HD display and come packing a quad-core Snapdragon 800 processor. It is thought that the new Android handset will be unveiled at Sony's IFA press event on 4 September.
Sony is also hotly tipped to be launching a series of camera add-ons at IFA, which will attach to Android and iOS devices and give them imaging capabilities similar to dedicated point-and-shoot snappers.
Launched back at CES 2013 in January, Sony's water and dust resistant Xperia Z smartphone continues to win plaudits, with the manufacturer recently unveiling a phablet companion in the form of the 6.4in Xperia Z Ultra.
The ITProPortal team will be heading to Berlin for the Xperia Z1 launch, so stay tuned for more exciting news and analysis.
In the meantime, be sure to read our IFA 2013 preview.