Facebook has seen a marked increase in mobile advertising revenue with the social networking giant likely treble its share of the mobile ad revenue market in 2013.
Estimates from eMarketer show that Facebook’s share of mobile ad revenues will increase from 5.35 per cent last year to 15.8 per cent by the end of 2013, higher than an earlier estimate of 12.9 per cent made by eMarketer earlier in the year.
The number pales into insignificance when set against Google’s expected 53.17 per cent share of global mobile ad revenues and this is a result of “continued growth in mobile search usage and further mobile monetisation of YouTube” according to eMarketer. Twitter, meanwhile, achieved just a 1.85 per cent share of this market and is starting to lag behind.
Estimates are that the mobile ad market will grow by 89 per cent in 2013 to $16.65 billion [£10.72 billion] with Google and Facebook expected to lead the way for a while longer.
It’s the same story across the entire digital ad revenue market with Google way out in front of everyone else with an estimated share of 32.84 per cent by the end of 2013. Facebook trails far behind in second place with 5.41 per cent and the two leaders are both expected to have made small gains by the end of the year.
Worldwide ad revenue figures for Facebook are another to have been favourably adjusted by eMarketer with the figure rising from the initial expectation of $5.89 billion [$3.79 billion] to $6.36 billion [£4.09 billion] for 2013. Google, meanwhile, will see total digital ad revenue of $38.62 billion [£24.88 billion] for 2013.
Facebook has increasingly made strides in the mobile advertising sector and their Q2 results call showed that they haven’t hit the tip of the iceberg when it comes to this lucrative sector.