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Apple picks up Swedish startup AlgoTrim to bolster iPhone photo services

Apple has reportedly acquired Swedish software start-up AlgoTrim.

Sweden-based Rapidus broke the news, reporting that the Cupertino-based company purchased the software developer.

In a statement, a company spokeswoman said that "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Specialising in compression algorithms for mobile phones, AlgoTrim launched in 2005, and has since seen its code compression technology integrated into more than 100 million mobile phones around the world.

All of AlgoTrim's shares were acquired in February by Delaware-based holding company Wedgwood Industries LLC, but Rapidus cited unnamed sources who confirmed that Apple is the actual buyer. What's more, AlgoTrim's former CEO and current head of software development, Anders Holtsberg, told Rapidus that he is working in Silicon Valley for Apple, but declined to comment further.

The acquisition will likely offer a boost to Apple's photo services, based on AlgoTrim's promise to deliver imaging solutions for "modern computational photography" on mobile devices. Using sensors, computing, actuators, intelligent lights, and other components, the software company can break through the limits of digital photography to provide more accurate images.

The rest of the AlgoTrim's technology could also prove useful for Apple, TechCrunch said, adding that the manufacturing giant could integrate its new coding powers into its overall operating system.

This marks the latest addition to Cupertino's fast-growing list of acquisitions. Last month, reports tipped discussions between Apple and Israeli firm PrimeSense — the company behind the technology used in Microsoft's Kinect sensor — as well as the purchase of crowdsourced location data company Locationary.

Since the beginning of August, the tech titan has picked up chipmaker Passif, TV startup Matcha, and transit app Embark.