Nintendo will drop the price of the Wii U, and release a 2D version of its 3DS handheld console, the company has announced.
Starting 20 September, the Wii U Deluxe Set will sell for $299.99 (£193) — a $50 (£32) price drop.
With new Wii U games like Pikmin 3, The Wonderful 101, EarthBound, New Super Luigi U, Super Mario 3D World, and Donkey Kong Country: Tropical Freeze expected this year, Nintendo said the lower price gives the Wii U even greater value.
"Nintendo has one of the strongest and most diverse video game lineup in our history," Reggie Fils-Aime, Nintendo of America president and COO, said in a statement.
"Today we're making those unique Nintendo experiences more accessible and affordable. However you play and whatever you play, Nintendo has you covered."
The moves comes about three months before new consoles from Microsoft and Sony are expected to hit stores. The Sony PlayStation 4 is set for a 29 November launch in the UK, while the Xbox One is also expected sometime in November.
For on-the-go players, Nintendo has also teased what it calls "the newest member of the Nintendo 3DS family" — the Nintendo 2DS, available in red or blue on 12 October for $129.99 (£84).
The 2DS plays the entire library of packaged and downloadable games for Nintendo 3DS, but in 2D rather than 3D. It sports many of the same hardware features as its predecessor, including dual screens, game-play controls, and touchscreen features.
Check out the new handheld device in the video above.