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Deal: £410 HTC One Smartphone

The HTC One is a much better competitor to the Samsung Galaxy S4 than the HTC One X ever was to the Galaxy S3. And HTC's current flagship handset is currently on offer at Amazon for just under £410 with a number of recent cuts likely to be prolonged ahead of the launch of new, rival models at IFA in Germany next week. This means that the £400 price floor is likely to be breached by the end of next month.

The HTC One comes with a quad-core Qualcomm Snapdragon 600 system-on-chip clocked at 1.7GHz with 2GB of RAM, 32GB onboard storage, a 4.7in display with a 1,920 x 1,080 pixel resolution, a sleek aluminium unibody, two front-facing speakers powered by Beats Audio technology (HTC calls it BoomSound), an UltraPixel sensor with an F/2.0 aperture, a dedicated imaging chip and Android 4.2 Jelly Bean with Sense UI 5.0.

HTC also bundled a number of features, in a way similar to Samsung. There's 25GB of Dropbox space free for two years, Sense Voice, Senst TV interactive TV guide, Blinkfeed, HTC Zoe suite and much more. You can read our review of the HTC One smartphone here.

We strongly advise you to read our standard Tech Deals Pro disclaimer should you have a purchase intent. Tech Deals Pro deals are not sponsored. Instead they are chosen based solely on how good of a bargain they are.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.