The flat Gallery OLED TV will be the first wall-mountable, 55in OLED TV, according to LG. It is bordered by a frame, which conceals a 2.2 channel sound system featuring LG's new Canvas speakers.
The TV is "like a priceless painting," LG said, hence the Gallery moniker. To that end, a Gallery Mode on the TV allows users to view high-resolution digital images of paintings by artists like Vincent van Gogh and Paul Gauguin - or just watch a slideshow of your own snapshots.
"Our Gallery OLED TV comprises the perfect blend of subtle beauty, unmatched picture quality and immersive sound," Havis Kwon, president and CEO of the LG Electronics Home Entertainment, said in a statement. "Challenging the status quo, this beautifully designed and engineered product is a clear example of our ability to think beyond the ordinary and provide consumers with a differentiated experience."
The LG Curved OLED started rolling out in June and recently hit Germany carrying a €8,999 price tag, suggesting it could arrive in the UK before Christmas retailing for around £8,000.
Samsung has a similar OLED lineup and also started selling its own 55in Curved OLED in select markets back in June. It recently confirmed via its blog that the 55in SC9 Curved OLED telly will arrive in the UK on 5 September, likely priced at around £10,000.
Recently, Samsung promised a 98in UHD commercial large format display (LFD) and a 31.5in UHD monitor at IFA.