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Yahoo unveils brand new 'whimsical' official logo

After a month of teasing the Internet with a new logo every day, Yahoo has decided upon a new design it can live with.

The Internet giant this week officially unveiled its new logo, which will be appearing across all Yahoo properties going forward. The new logo is simpler and more streamlined than the original, but retains the company's iconic purple colour and exclamation point.

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," Yahoo chief marketing officer Kathy Savitt wrote in a Tumblr post.

Yahoo first announced plans to change its logo last month, when it kicked off its "30 days of change" campaign, offering up a new variation every day. This is the company's first major logo change in 18 years, CEO Marissa Mayer noted in a post on her Tumblr page.

Yahoo employees designed the new emblem during one weekend over the summer, and Mayer said she was heavily involved in the process.

"I rolled up my sleeves and dove into the trenches with our logo design team. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail," she said.

The new design might look simple, but Yahoo assures us that a ton of thought went into it. If you look closely, for instance, you'll notice it doesn't have any completely straight lines, a feature Mayer said gives it a "human touch" since "straight lines don't exist in the human form and are extremely rare in nature."

The company also went with a sans serif font with "scallops" on the ends of the letters, a nod to its former serif-heavy logo.

"Our existing logo felt like the iconic Yahoo yodel. We wanted to preserve that and do something playful with the OO's. Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy," Mayer said.

The latest update follows several other visually-oriented changes since Mayer took the helm of the company, including a revamp of the Flickr interface and a Yahoo homepage redesign.

For more on what went into crafting Yahoo's new logo, see the video above.

What do you think of Yahoo's new logo? Tell us in the comments below.