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Groupon acquires last-minute hotel booking app Blink

Groupon has acquired last-minute travel app Blink (opens in new tab) in order to further bolster its Groupon Getaways travel business.

Madrid-based Blink works with more than 2,000 hotel partners in eight European countries to provide users with curated, same-day hotel bookings.

"We are very excited to welcome the Blink team to the Groupon family," said Aaron Cooper, senior vice president of Groupon Getaways.

"The combination of a fantastic mobile app, same-day inventory management for properties and a team that is obsessed with mobile and last-minute travel will help us further expand our travel business as the go-to destination for great deals on great places to stay."

The firm said that having a same-day booking service will give Groupon Getaways a further way to meet customers' travel needs, adding to its hotel, all inclusive and tour deals already offered.

"Groupon's commitment to expanding its travel business and its focus on delivering a first-rate experience for its customers make this a great fit for Blink," said Blink CEO and founder Rebecca Minguela.

"We are looking forward to building more relationships with top hotels around the world and helping customers find unbeatable deals, even when booking at the last minute."

The Blink app will be rebranded "Blink by Groupon" but will continue to operate separately from the Groupon as the Blink team works to integrated the app with Groupon Getaways. Financial terms of the deal have not been disclosed.

Tomas is co-founder of Lucky Pilgrim, a team of journalists, photographers and art directors who connect brands to audiences through words, imagery and design. He was formerly editorial director at Chapel and managing editor at Courier magazine, and was a writer for ITProPortal as well as The Independent, EastLondonLines, The Sunday Times Magazine, and Croon.