Following the launch of the iPhone 5S and iPhone 5C, Apple has revealed details of UK pricing and availability for its new handset duo, which will both ship with iOS 7.
As ever, Apple will be pitching its devices at quite extravagant price points. New flagship the iPhone 5S will retail SIM-free at £549 for the 16GB model, £629 for the 32GB variant and £709 for the 64GB iteration.
The iPhone 5S is coming available in three flavours – gold, silver, and "Space Grey" – and offers a handful of new features, including a more powerful A7 chipset (built on 64-bit architecture), improved 8-megapixel camera with a larger f/2.2 aperture, and the hotly tipped fingerprint sensor integrated into the Home button
Apple also claims that the 5S will offer the best iPhone battery life to date: 10 hours of talk time on 3G networks, 10 hours of web browsing on Wi-Fi and LTE , 8 hours of web on 3G networks, plus up to 10 hours of video playback and 40 hours of audio.
The form factor and display will stay the same, however, with the iPhone 5S offering a 4in, Retina-standard screen (1,136 x 640 pixels).
"[The] iPhone 5S sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger," commented Phil Schiller, Apple's senior vice president of worldwide marketing.
Apple has also confirmed pricing for its first foray into the mid-range market, the polycarbonate iPhone 5C. Once assumed to be a budget iPhone, what's now clear is that it won't be coming to the UK with a low-end price tag: a 16GB 5C will sell SIM-free for £470, while the 32GB will retail for an eye-watering £549.
Like big brother the iPhone 5S, the iPhone 5C will feature a 4in Retina display and 8-megapixel camera (presumably with a smaller aperture), as well as coming 4G LTE-ready. In line with the rumour mill, it will be offered in a range of colour options, including blue, green, pink, yellow and white.
"[The] iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features," Schiller added. "[The] iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand."
Pre-orders for the iPhone 5C will open on 13 September via the Apple Store, with general availability for that device and the iPhone 5S set for 20 September.
Shortly after the conclusion of the iPhone launch event, Vodafone and Phones 4u got in touch to confirm that they will both be offering the device from the get-go.
To recap all of the latest developments, catch up with our live updating coverage of the iPhone 5S and iPhone 5C launch and stay tuned for the all-important hands on features.