If you're already planning on getting a shiny new iPhone 5S or iPhone 5C, you might not be thinking about boring things like insurance coverage for your new device, but you should.
Apple's two new phones stole the spotlight at Tuesday's event, but the tech giant also quietly made some significant changes to its AppleCare+ coverage that pretty much went under the radar.
So what's different? There's good news and bad news. We'll sandwich the bad with the good.
First of all, Apple has extended AppleCare to the UK, France, and Italy for the first time.
However, Apple has increased the prices for the US version of its service. While the plan still costs $99 (£63), Apple has increased the service fees for accidental damage from $49 (£31) to $79 (£50), as spotted by TechCrunch.
This means you'll have to shell out an extra $30 each time you have your phone serviced for accidental damages. As a side note, the two-year plan provides coverage for up to two such incidents.
On a more positive note, Apple now offers coverage for iPod touch and iPod classic models for the first time. The iPod plan costs $59 (£37) and you'll have to pay an extra $29 (£18) per incident.
All iPhones come with one year of limited hardware repair coverage. AppleCare+ extends coverage to two years from the day you purchased your device, and adds the two accidental damage repairs.
AppleCare+ plans must be purchased within 30 days of your iPhone purchase.
You can check out our hands on preview with the iPhone 5C here.