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Splunk announces BugSense acquisition ahead of .conf2013

Machine data mining specialist Splunk has acquired mobile analytics platform BugSense in an undisclosed cash deal expected to be completed by the end of Q3 2013.

The move represents Splunk's first real foray into mobile, with the company having traditionally focused on harnessing server-level data for IT monitoring and operational intelligence purposes.

In a statement, Splunk said that the move for BugSense will allow it to start analysing data directly from devices and expand its appeal to an increasingly mobile IT market.

"Enterprise applications and IT investments are increasingly shifting to mobile, making it an important source of data for operational intelligence," said Godfrey Sullivan, chairman and CEO of Splunk.

He added: "BugSense has a strong mobile development team and is an exciting addition to our product portfolio. Our goal is to make it easier for customers to gain insights from machine data generated by mobile devices, along with other machine-generated data, across Splunk's core use cases in IT operations, security, application management and business analytics."

Launched at the 2011 iteration of Google I/O, BugSense provides developers with mobile analytics tools to help them improve their apps. The platform offers SDKs for most major mobile operating systems, including Android, iOS, and Windows Phone, and boasts a number of high-profile clients including Box, Skype, Yahoo, and Soundcloud.

"BugSense was founded by a team of experienced developers who share a passion for improving visibility and gaining valuable insights into data from mobile devices," said Jon Vlachoyiannis, co-founder and CTO of BugSense.

He continued: "We have admired Splunk over the years and are pleased to join a growing organisation that is a leader in big data analytics. With the combination of our expertise in mobile and Splunk's focus on operational intelligence for machine data, we are looking forward to building new capabilities that allow our joint customers to capture the value of machine data generated by mobile devices."

It is thought that Sullivan and Vlachoyiannis will discuss the deal in greater detail during a session at .conf2013, the fourth Annual Splunk Worldwide Users' Conference, set to take place 30 September-3 October.

ITProPortal will be in attendance reporting all the action from .conf2013, with other highlights of the event set to include a keynote address by ex-NSA boss Prescott Winter.