New research has suggested that 70 per cent of IT decision makers are looking to centralise applications this year.
In the UK, half of those surveyed suggested that server virtualisation was a primary concern for investment, with 46 per cent citing storage consolidation as a priority.
Additionally, 42 per cent placed high importance on data centre consolidation, making these three areas the most common CIO spending priorities for 2013.
For the study, commissioned by Riverbed Technology, Vanson Bourne questioned 400 CIOs (chief information officers) in Europe and the Middle East about their spending priorities for 2013.
70 per cent of UK CIOs planning a consolidation project reported the need to reduce the cost of managing distributed servers at the branch office layer as the key driver for their programmes.
Other reasons provided for undertaking consolidation projects included data security and a desire for greater control of application and server upgrades.
The study also revealed that in the UK, the biggest barrier to embarking on virtualisation or consolidation was the cost of initial set-up, with 53 per cent citing this as the reason for not undertaking the project.
"This study shows that more CIOs than ever recognise the importance of centralising technology and data to gain efficiencies," said Riverbed's Willem Hendrickx.
"Although for some, barriers must be overcome before they can consider virtualising or consolidating their applications, or removing branch office servers, the results demonstrate that most decision makers understand the cost and time savings that these projects can bring."
Image credit: Flickr (Cory M. Grenier)