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Tesco launches Hudl tablet priced at £119

Tesco has today officially launched its tablet offering under the brand name Hudl. The device features a 7in 1440 x 900 HD screen, a 1.5GHz quad-core processor and 16GB of memory which can be extended to 48GB.

The tablet runs on Android Jellybean 4.2.2 and is Wi-Fi - but not mobile data - enabled. It will be available to buy in around 1000 Tesco stores and online from 30 September at a price of £119. The cost is slightly higher than predicted by analysts, although there are cost cutting deals available for Clubcard holders which can bring the price down to under £100.

Tesco says it designed the tablet in house from scratch. It will feature a dedicated launcher button to access all Tesco digital services in one place, including Blinkbox movies and TV, banking and online shopping.

"The move is part of Tesco's multichannel strategy, ensuring that customers can shop whenever, however and wherever they want. It recognises the increasingly important role that smart phones and tablets are playing in people's lives and how they can make things easier," the firm said in a statement.

"Tesco wants to ensure as many customers as possible can access the benefits of a tablet, in a world that is increasingly online."

The Hudl has been designed as a family tablet, the company added, and when users switch it on for the first time, a screen appears giving advice on how to put in place safety measures to protect children.

Tesco chief executive, Philip Clarke said: "Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it's convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.

"Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few."

Tomas Jivanda
Tomas Jivanda

Tomas is co-founder of Lucky Pilgrim, a team of journalists, photographers and art directors who connect brands to audiences through words, imagery and design. He was formerly editorial director at Chapel and managing editor at Courier magazine, and was a writer for ITProPortal as well as The Independent, EastLondonLines, The Sunday Times Magazine, and Croon.