eBay has signed a deal with Argos that means consumers will soon be able to pick up items brought on the e-commerce site from the high street stores.
Initially, the click-and-collect service is being piloted in around 150 Argos stores with sales made by over 50 eBay merchants.
"The distinction between offline and online shopping continues to blur. At eBay we continue to find new ways to connect buyers and sellers. Traditional retail isn't going away; it is transforming," said Devin Wenig, president of eBay Marketplaces.
"Smart retailers are innovating, re-imagining the store and what it means to shop. We're proud to join Argos on this journey. Their unique store network and operating model is fit for serving customers in a digital future. This exciting pilot takes us one step nearer to our goal of offering customers an inspired and seamless shopping experience."
The move looks to be a challenge to the Amazon Locker scheme with allows people to pick up goods they have ordered online from a passcode-protected locker located in places such as shopping centres and high streets.
Argos already has a click and collect service for its own sales, allowing customers to order and pay online but pick the item up from a shop, rather than having it delivered. Most other big retailers including Tesco, John Lewis and Currys also have a similar service.
Collect+, an independent courier service which specialises in click and collect services, is already used by both eBay and Amazon.
According to the Econsultancy Online Shopping Survey, 40 per cent of UK shoppers used some form of click and collect service over Christmas 2012.
John Walden, Argos' managing director added: "Having pioneered click and collect in the year 2000, it now accounts for around a third of our business and continues to grow. eBay, an innovator in digital and leading online marketplace connecting sellers and consumers, is already a strong partner with Argos and a logical partner for the trial.