Skip to main content

HTC One Mini case supply running dry

HTC is having trouble sourcing cases for one of its newest smartphones as the litany of problems affecting the company mount up.

A source told Reuters that the Taiwanese company is having trouble finding enough cases for the HTC One Mini, which was unveiled in July, due to “design difficulties”. A further source added that “consumer and telecom demand” for the smartphone is not being met even though estimates by analysts state they only plan to ship around 200,000 a month.

Gigaom speculate that the reason HTC is having trouble sourcing cases is a lack of confidence on the part of the suppliers that don’t trust HTC’s ability to generate sales of smartphones and are more inclined to look for company’s with bigger order volumes.

The HTC One Mini, the smaller version of the top of the range HTC One, has a 4.3in 720p SuperLCD screen with a 341ppi pixel density. The phone runs on a Qualcomm Snapdragon 400 processor clocked at 1.4GHz, has 16GB of onboard storage, a 4 “ultrapixel” camera, and an 1800mAh battery.

HTC has already moved to warn investors of heavy losses in Q3 2013 with the company expected to earn revenue of between NT$50 billion and NT$60 bullion [£1.1 billion to £1.3 billion], much less than previously forecasted revenue of NT$75 billion [£1.6 billion].

The firm blamed the woeful performance on high production costs linked to the HTC One and competition in the mid-to-high-range smartphone markets. The latest news on the HTC One Mini is unlikely to change the bleak outlook and could even mean HTC further lowering its own estimates.

HTC is hoping that a new range of “innovative and competitive mid-tier products” will help remedy its position so that the fourth quarter results return to a more respectable level.