A large contingent of the European tech press descended on Amsterdam this week as Taiwanese manufacturer Acer announced a fresh attack on the business space, with its new TravelMate X313 convertible ultrabook heading up an updated hardware fleet.
Established in the consumer market but less prominent in B2B, Acer outlined new commercial partnership strategies and education initiatives to broaden its presence outside familiar territory. Supplementing the plans are refreshes to the company’s TravelMate P laptop line, with the P255, P455, and P645 catering for SMBs up to the larger enterprise, while the all-in-one TravelMate X313 enters the fray “with senior management in mind”.
The touchscreen X313 (pictured above and below) can be operated in tablet mode as well as in notebook form, with a scratch-resistant 11.6in display, robust aluminium body and other durability enhancements making it suitable for a variety of work environments.
The hybrid device is powered by Intel’s Core i5 ULV processor, runs Windows 8 Pro, has a 120GB SSD, and boasts “up to eight hours” of battery life.
Acer has also thrown in extra software features including MemoryBinder for drawing on top of your photos, ScreenGrasp for capturing images using the sylus pen, Scrapboard for collecting images and notes, and AccuFinger for selecting small on-screen items when using your fingertips.
Speaking at the press conference in Amsterdam, Walter Deppeler, Senior Corporate Vice President of Acer’s business division, acknowledged the “challenges” facing the current conveyor belt of new PCs with Microsoft’s Windows 8 enduring an indifferent first year. The OS “started slowly so we need to work to bring the full benefit of Windows 8 to the end user,” said Deppeler. “That’s work we need to look into.”
While the TravelMate P series comprises traditional notebooks, the X313 joins the growing ranks of multi-purpose Windows 8 devices hoping to satisfy the needs of a mobile workforce. “It’s big enough to do some real work on it and it’s small and light enough – 770 grams – to be easy to transport around,” said Jakob Jersild Olsen, Vice President of Acer’s commercial division.
The TravelMate X313 is available across Europe including the UK from the end of September, with a suggested starting price of €999.
Ranging from €549 to €1,149, the new TravelMate P devices will be available from October.