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RealNetworks makes big return with first cloud-based video service

RealNetworks this week launched a new cloud service aimed at making it easier for people to share videos anywhere, anytime.

The first video player and cloud service in one, RealPlayer Cloud allows users to move, watch, save, and share videos across any device, without the hassle of converting files or plugging in wires.

With RealPlayer Cloud, users can move videos across devices, stream or download videos while on the go, watch videos on their TV, share videos to another device without downloading an app, and, of course, securely store files in the cloud.

"The amount of video content that consumers are capturing and watching is exploding, but moving that video around is often painfully difficult," RealNetworks interim CEO Ron Glaser said in a statement.

Conventionally, using an iPad to watch a video stored on your PC would entail a bit of a song and dance: download video codec converter app, find correct iPad video format, convert video into said format, connect PC to iPad, wait for video to transfer from computer to iTunes.

But RealNetworks's "breakthrough product" washes away those frustrations, instead giving consumers "a seamless and easy way to move, watch, save, and share their videos across all their devices," Glaser said. "In short, we've made video easy."

The system uses SurePlay technology, which provides seamless auto-formatting of videos to fit the device type, size of screen, available bandwidth, and storage space available on the device.

RealPlayer Cloud apps are available as a free download for Android, iOS, Windows, and Roku set-top boxes, with more platforms rolling out soon.

Check out RealPlayer Cloud in action in the video above.