Skip to main content launches "game changer" streaming service in UK has launched its movie and TV show streaming service in the UK as it sets itself up to go into battle with Netflix and LoveFilm backed by an advertising campaign dubbing the service a “game changer”.

The Rakuten-owned offering, which launched in beta earlier this summer, offers a different take on streaming to other sites in that it has instantly downloadable titles for sale alongside a streaming service.

"Our unique hybrid model is what really sets us apart, along with the quality of the content we program every week in the Wuaki selection,” Jacinto Roca, founder and CEO of told the Hollywood Reporter., billed as a “game-changer” by Rakuten, aims to offer a selection of new films to rent and buy that can often take months to show up on the likes of Netflix and LoveFilm.

The service is aiming to back all this up with an extensive TV advertising campaign that explains the company’s vision to bring exclusive and popular main stream content to customers with movies and TV shows from large Hollywood studios and UK distributors.

For a limited time customers can pick up a subscription to Wuaki Selection for the launch price of £4.99 before it eventually increases in price at a later date. New users can enjoy a free trial of Wuaki Selection for the first month, and the subscription gives users unlimited access to the full content catalogue. New titles not included in the offering can be rented or purchased individually.

In comparison Netflix offers unlimited streaming for a flat fee of £5.99 a month with no option to buy or rent films. LoveFilm, on the other hand, charges users £5.99 a month for unlimited streaming with the option to subscribe to its LoveFilm by Post film and TV show rental service for £5.99 a month, and both together for £7.99 per month.