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Microsoft screens confusing Surface 2 ad

Microsoft has debuted the first advert for its new line of Surface tablet PCs with the firm going to town on the new features whilst at the same time confusing consumers.

The new ad campaign, which can be seen on the Surface YouTube channel, features both the Surface 2 and Surface Pro 2, with the ad failing to distinguish between the two when listing off the features.

It starts off on a plane with the voiceover stating, “this is not just a laptop” and the new kickstand demonstrating the addition of an extra angle. The ad emphasises the fact that the Surface Pro 2 is thinner and lighter than a laptop in addition to battery life that is better than the predecessor.

In the next frame it shows how easy it is to touch and draw using the new Surface Pro 2 line before illustrating that the Surface 2 is more than a tablet as it has a click-in keyboard and a full version of Microsoft Office.

Last of all it shows how easy it is to run side-by-side apps concurrently on the device and ends with the tagline “one device for everything in your life”.

Past ads for the Surface line of tablet PCs have focused on everything from comparisons to the iPad to something resembling a tablet-based performance of Stomp.

The new line of devices was first unveiled earlier this week at a launch event in New York City with both offering considerable improvements on the previous versions. The Surface 2, which replaces the Surface RT, has been dubbed “the most productive tablet for personal use” and claims to be lighter, thinner and quicker with pricing starting at $449 [£279]

The Surface Pro 2, meanwhile, is called a “true laptop replacement” by Microsoft and ships with a faster Intel “Haswell” Core i5 processor that boosts performance with 60 per cent better battery life, and is priced between $899 [£599] and $1,799 [£1,120] depending on the configuration.

Jamie Hinks
Jamie Hinks

Jamie is a freelance writer with over eight years experience writing for online audiences about technology and other topics. In his time writing for ITProPortal he wrote daily news stories covering the IT industry and the worldwide technology market, as well as features that covered every part of the IT market, from the latest start ups to multinational companies and everything encompassed by the IT sector. He has also written tech content for our sister publication, TechRadar Pro. Jamie has since moved into sports betting content and is Content Manager at Betbull.