Apple has knocked Coca-Cola of its perch to become Best Global Brand 2013 in a list produced by the branding bods over at Interbrand.
The list, produced on a yearly basis, saw Apple’s brand value rise by 28 per cent to $98.3 billion [£60.7 billion] as it was dubbed a “Top Riser” by Interbrand with Google shortly behind with a rise of 34 per cent to $93.2 billion [£57.6 billion] to also take a “Top Riser” prize. It meant that Coca-Cola not only got dethroned from top spot but also missed out on second to Google as its value rose by just two per cent to $79.2 billion [£48.9 billion].
“Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple,” said the 2013 report according to the New York Times.
Technology dominates the top 10 brands with IBM taking fourth place with a brand value of $78.8 billion [£48.7 billion] meaning a rise of four per cent and Microsoft making up the top five with a rise of three per cent to $59.5 billion [£36.7 billion]. A rise of 20 per cent took Samsung into eighth place with a brand value of $39.6 billion [£24.4 billion] and Intel dropped five per cent to ninth place and a brand value of $37.2 billion [£23 billion].
Amazon was dubbed a “Top Riser” by Interbrand after making it to 19th on the list with a brand value of $23.6 billion [£14.5 billion] – a rise of 27 per cent. Facebook was another “Top Riser” with an impressive 43 per cent rise in brand value to $7.7 billion [£4.7 billion] taking it to 52nd place on the list.
Nokia, meanwhile, was dubbed “the biggest faller” by Interbrand after it dropped from 19th to 57th place with a drop in value of 65 per cent to $7.4 billion [£4.5 billion].
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