Microsoft is returning to the Consumer Electronics Show [CES] in 2014 after a one-year absence from one of the world’s largest technology shows.
The BBC reports that CES 2014’s organisers informed them the firm had committed to meeting rooms at the Las Vegas show and that it’s the largest presence the firm has ever had at the event.
"Microsoft is officially back in the International CES. They are taking out significant space in meeting rooms - it's actually a larger presence than I believe they have ever had,” said Gary Shapiro, president of the Consumer Electronics Association, which is responsible for the event. "We have had a tremendous partnership [with Microsoft] going back to the very beginning. You know, we had one little blip this year... but now we're happy to have them back with a physical presence."
Microsoft announced that CES 2012 would be its last despite its presence as one of the most prominent organisations involved with the show. Most years the firm was responsible for an opening keynote speech at the show as well as running a large booth.
Despite not even being at CES 2013, Microsoft used the show to announce sales figures for Windows 8 licences and chief executive Steve Ballmer appeared onstage during Qualcomm’s keynote event.
Even with Microsoft announcing its return to CES in 2014, Ben Wood, a tech consultant from CCS Insight, criticised its absence from other mobile shows across the globe.
"If you look at the assets that Microsoft has now, I'd argue that it's virtually essential that it steps up its efforts at not just CES but also other shows like Barcelona's Mobile World Congress where its absence has been noted,” Wood told the BBC.
CES 2014 attracted some 152,000 attendees with 3,282 exhibitors across a plethora of venues in the Nevada city with most of the industry’s largest technology companies likely to launch products at the show, which runs from 7 to 10 January.