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Groupon appoints four new execs in management shakeup

Groupon has announced the appointment of four new executives in a management shakeup aimed at driving "new initiatives and growth".

Robbie Schwietzer has been named senior vice president of operations, Lisa Kennedy as VP general manager of Groupon Reserve, David Kerr as VP general manager of home services, and Hoke Horne as vice president of global commercial finance.

"We're thrilled to bring Robbie, Lisa, David and Hoke and their incredible caliber of talent to Groupon," said Eric Lefkofsky, CEO, Groupon. "All four are well-regarded experts in their fields and will help take Groupon to the next level."

With no mention of where the four's predecessors have gone to, it looks like they may well have got the axe from the daily deals giant as it looks to boost its fortunes.

Schwietzer has been snapped up from Amazon, where he had previously spent 10 years, most recently working as VP of Amazon Prime. He will now be involved in implementing, overseeing and growing Groupon's various enterprise operations.

Heading up the Reserve team, Kennedy will focus on "premium deals and experiences" as well as lead the firm's merchandising efforts. Kennedy has strong e-commerce credentials and was one time executive VP of e-commerce at Quidsi, the US e-commerce giant that owns, and

Kerr meanwhile will concentrate on Groupon's local deals service, whilst Horne will help steer finance operations for Groupon's global businesses.

The appointments follow the installing of Groupon's co-founder and biggest shareholder Eric Lefkofsky's as CEO in August (opens in new tab), after another co-founder, Andrew Mason, was ousted from the top post by the board.

After having a dismal IPO in 2011, the firm has began to recover with profits improving. Its share price however is yet to recover to the $20 (£12) IPO mark with it currently sitting at $11.30 (£7).

Tomas is co-founder of Lucky Pilgrim, a team of journalists, photographers and art directors who connect brands to audiences through words, imagery and design. He was formerly editorial director at Chapel and managing editor at Courier magazine, and was a writer for ITProPortal as well as The Independent, EastLondonLines, The Sunday Times Magazine, and Croon.