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LG going head-to-head against Samsung with flexible G Flex smartphone launch

The race for the curved smartphone is on.

After Samsung confirmed plans to launch a smartphone with a curved display this month, word has it that LG is looking to follow suit. According to a report from The Wall Street Journal, LG is gearing up to unveil its own curved smartphone in November, dubbed the G Flex.

LG's device will have a 6in plastic OLED screen, making it more flexible than traditional liquid-crystal display screens, an unnamed "person familiar with the matter" told the newspaper. Sketches of the prototype device obtained by the Journal show it is slightly concave.

LG did not immediately respond to a request for comment about the report.

Meanwhile, Samsung announced its next big move during last week's Galaxy Note 3 launch event in Seoul, South Korea. "We plan to introduce a smartphone with a curved display in South Korea in October," D.J. Lee, Samsung Mobile's head of strategic marketing, said during the event.

A Samsung spokesperson confirmed that a curved smartphone will arrive "sometime in October 2013," but declined to comment further on exact timing or availability. At CES in January, the tech titan showed off a flexible display technology, dubbed Youm, and showed off a prototype device that allows a user to bend the screen back and forth with ease. It also highlighted a tablet with a screen that extended to the edge of the device.

The race towards a curved smartphone comes after Samsung and LG earlier this year shook up the TV market by each releasing curved OLED HDTV sets. OLED displays are thinner and lighter than LCD screens, and can be curved because they don't require backlighting, the Journal noted. On the downside, however, they are more susceptible to moisture.

Image: Flickr (LGEPR)