Western Digital has launched My Cloud, a new line of personal cloud solutions which allows users to set up a private cloud in their home.
Providing up to 4TB of storage, the WD My Cloud drive simply needs to be connected to the Internet for it to act like any other cloud service, providing access to the stored data from any device, from anywhere in the world.
The drive offers a complete cloud solution with the added security of never having to entrust your data with a cloud host, or having to pay the accompanying monthly fees.
The My Cloud iOS and Android apps allow users to view photos, stream video and access their files easily through a smartphones or tablets.
The mobile app also makes file sharing and collaborating simple and secure, allowing customers to easily email files, share files as a link, and print and open files with third party apps.
"We believe that there's no place like home for the cloud," said Jim Welsh, executive vice president and general manager of WD's branded products and consumer electronics groups.
"Everyone is inundated with thousands of digital files scattered across multiple computers and mobile devices, and controlling that chaos is a challenge. WD's personal cloud is the easiest, most secure and most affordable way for customers to control that chaos, with access to all of their files anywhere, anytime."
In a post PRISM era, in which consumers are becoming increasingly distrustful of Internet giants and the big cloud providers, WD might just be on to something.
Prices start at the fairly reasonable price of £129 for the 2TB, increasing to £159 for 3TB of storage, both of which are available now. The 4TB version is set to ship in November, a price for which has not yet been given.