It's now been two years since the death of Apple co-founder and CEO Steve Jobs. While we could spend the time reflecting on the state of Apple in both the Jobs and post-Jobs era, a considerable amount has already been written about the alleged "change" in Apple's overall development cycle. Which is to say, let's not spend (too much) time getting caught in the "is Apple still innovative?" trap.
Current Apple CEO Tim Cook certainly isn't, instead preferring to take to Twitter to post a reflective message about life in the post-Jobs era. And, of course, the significance of today.
"Second anniversary of Steve's death. Going on a long hike today and reflecting on his friendship and all the dents he made in the universe," Cook wrote.
While that doesn't seem like a lot – or rather, the 140-character confines of Twitter do not for a great memorial message make – it's worth noting that Cook also sent out a slightly longer message to Apple employees. According to Mashable's Adario Strange, Cook is alleged to have penned his small email a day prior to the two-year anniversary of Jobs' passing.
"Tomorrow marks the second anniversary of Steve's death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place. I think of him often and find enormous strength in memories of his friendship, vision and leadership," Cook wrote.
"He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you."
It's likely that many will use the anniversary of Jobs' death as a means by which to compare the late Apple CEO to the current. Take Atari's co-founder Nolan Bushnell, for example, who was quoted in a story a few days ago commenting that Cook is, quite simply, no Steve Jobs.
"If I were to choose somebody to run international manufacturing and processing and keep the wheels on the bus, Tim Cook is about as good as anybody can get," said Bushnell, in an interview with CNN. "But I just feel like somebody needs to stick a little bit of dynamite under his left cheek."
However, it's important to note some of the descriptions found in a recent New York Times Magazine article — specifically, those related to the iPhone's development, and just how much of the company's resources and talent were dedicated to the product. Which is to say: It's tough to criticise Cook for an alleged lack of "innovation," given what it takes to launch a product that's just that.
"The iPhone was a success, and it was such a success that people just assume Apple can whip up new creations at the drop of a hat. This story shows that making a new product category from scratch isn't something that happens easily, quickly, or without considerable risk to the whole company," wrote Business Insider.
Steve Jobs might have been a visionary and an innovator, but it's not as if even he could snap his fingers and churn out picture-perfect products at a crazy, rapid-fire pace. Cook has had a bit of time in the commander's chair, but innovation, itself, takes time. Right?