Organisations today collect more data than ever before. Much of it is difficult to analyse, yet the insights contained in this data can be extremely valuable. New technologies for managing, exploring and analysing data have advanced so far that it is now feasible for organisations of all sizes to capitalise on big data.
Admittedly, there is some disagreement about how to define the term big data. Some observers include the massive and newly usable sources of data as well as the supporting storage, management, governance and analytic technologies in their definitions. Others consider the data as separate from the technologies that enable organisations to explore and use it in their decision-making.
Differences aside, there is widespread agreement among analysts and business leaders alike that applying analytics to big data is becoming a business imperative for many organizations in their quest to remain competitive.
To learn more about how your organisation can unlock value to fuel performance using Business Analytics software download this whitepaper below.