Massachusetts-based network software specialist Ipswitch is aspiring for 50 per cent global market penetration by 2018, a leading company executive has revealed.
Speaking to ITProPortal, president of network management Ennio Carboni noted that overseas expansion based on an evolving chain of local partnerships - like the one recently inked in the UK with Infinigate - had been at the top of the firm's agenda since around 2005.
"In 2004-2005, we also realised that as our technology was becoming a bit deeper and planning for future expansion of the portfolio, we needed to make a deeper investment in overseas markets. That yielded more growth of our revenues, product lines, and customer base," commented Carboni.
Currently, international markets account for around 35 per cent of Ipswitch's business, with some UK customers including Cisco, Ikea, the University of Law, Hamley's, and Bolton Wanderers FC. He added that Ipswitch enjoyed UK growth of over 10 per cent in 2012.
As well as growing its international base, Carboni said that Ipswitch had invested some $6 million (£3.7m) in R&D over the last 14 months, with much of the spend focused around the development of a new virtualisation offering.
"We see a large opportunity in virtualisation. One of the things that really surprises us is the lack of controls around the usage of the technology. Our view is that we need to do a better job, and help our customers do a better job, of managing that environment. What you'll see from us is an expansion around virtualisation [and] things like configuration management, security measures, and application performance," he added.
Carboni continued: "We have hired over 66 people to beef up our R&D to ensure that we can get to market with solutions that will greatly enhance these areas. It speaks to our belief in this marketplace. We've been very calculated in our approach."