Apple's famed design guru Jonathan Ive has teamed up with fellow industrial designer Marc Newson to create a one of a kind Leica M camera that will be auctioned off at Sotheby's with all proceeds going to The Global Fund to fight AIDS, Tuberculosis and Malaria.
A product that both Apple and Leica fans alike would love to get their hands on, bidding will be limited to the wealthiest enthusiasts - the one off bespoke design is expected to fetch between $500,000 (£310,000) and $750,000 (£470,000).
Although the price tag may seem steep, it's worth a note that 55 engineers worked on the single device which took over 85 days to make with 550 models and 1,000 prototype parts tested during the process.
The camera body is made from laser machined aluminium whilst the outer shell features an anodised aluminium outer shell. Under the hood, the device has a 24-megapixel full-format CMOS sensor and 50mm f/2 aperture lens.
Officially known as the Leica M for (RED), after the AIDS charity founded by U2 front man Bono, the camera will be auctioned at Sotheby's in New York on 23 November.
Other items that will be up for grabs at the auction include a Steinway & Sons Parlor Grand Piano, rose gold Apple EarPods and a space suit.