LG has teased a handful of pictures of its upcoming G Flex smartphone, ahead of a suspected November reveal.
The two publications also say that the G Flex will feature a giant 6in display.
LG's forthcoming device is also expected to pack a quad-core Snapdragon 800 processor and Android 4.3 Jelly Bean.
There is fresh gossip indicating that the smartphone's concave display will be made from plastic substrates instead of glass, making it flexible, but these rumours are as yet unconfirmed.
Earlier, it was believed that LG would delay its curved-screen smartphone offerings until 2014.
Samsung last week outed the Galaxy Round, which itself carries a curved display. However, while the Round's screen bends from side to side, the G Flex's will curve from top to bottom.
Back in August, the South Korean smartphone manufacturer launched the LG G2 mobile phone, which features its only physical buttons on the back. The leaked pictures of the G Flex suggest that LG wants to continue this trend.
A very busy few weeks are shaping up for the company, since it is also producing the next-gen Nexus 5 smartphone for Google, which is expected to launch in late October alongside the search giant's latest Android 4.4 KitKat mobile operating system.
LG is yet to comment on the speculation.