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China’s Rekoo lands at Tech City

Rekoo has become the first Chinese to expand into London’s Tech City with the gaming firm opening an office in the sought after location.

One of China’s largest social gaming companies has over 30 million users across both PCs and smartphones and will recruit 10 employees at the London office, which it hopes will increase to 25 in three years time.

“Companies in the UK produce very high quality games, and being in London means we can attract world-class talent and find new business opportunities with UK and European developers,” Lisa Pan, VP of Rekoo, told Tech City News.

The company employs over 500 people across Asia and has enjoyed a number of commercial gaming successes such as “Find Something”, which has been played by 100 million gamers to date.

The London office will work as a business development team, according to IBTimes, with the end goal to market games to European customers and make the content localised.

Rekoo deciding to move to London has coincided with a visit that UK finance minister George Osborne and London mayor Boris Johnson made to China as they attempt to increase bilateral trade to $100 billion [£62 billion] by 2015.

"As a leading light in China's tech scene, Rekoo's decision is another huge boost for the capital's digital industries," said Johnson.

London is the largest single place outside of Asia to see sustained Chinese investment, which equalled some $4 billion [£2.48 billion] in 2012, an increase of 80 per cent compared to 2011.

Rekoo grew to become China’s largest social gaming industry company when it acquired HappySNS for $20 million [£12.39 billion] and is still up there when it comes to the country’s burgeoning social gaming industry.

The firm was founded way back in 2008 and was one of the first firms from China to launch its games onto Facebook. Over half of its revenues, which total ten of millions of dollars, come from mobile games.