Tesco Mobile has unleashed a 4G offering that aims to make the faster data standard affordable for all customers with tariffs available for as little as £12.50 a month.
The supermarket’s 4G access, which piggy backs on O2’s network as a mobile virtual network operator [MVNO], is significantly less than both EE and Vodafone’s pricing with customers having to pay just £2.50 extra each month to access the service.
"As Tesco Mobile launches 4G we're bringing it to all of our customers at a great value price and if it's not for them, they can switch back to 3G or adjust their 4G data allowance to suit their needs. It's why we call it Flexi-bendi 4G and it's what makes our 4G offering the most customer centric in the market,” Simon Groves, Tesco Mobile CMO, told The Inquirer.
Tesco Mobile’s cheapest tariff starts off at £10 per month without a handset and has 250 minutes as well as 500MB of data that can be upgraded to the 4G version with the £2.50 add-on mentioned earlier.
The price will go up depending on the amount of data that the tariff offers as well as if there is a handset included with the tariff chosen. Tesco Mobile 4G is only open to monthly contracts and SIM-only tariffs but confirmed on its site that it will be bringing 4G to pay as you go [PAYG] customers in 2014.
Tesco enters a 4G market that is currently populated by EE, Vodafone and O2, with Three joining its competitors with a service launching around the end of the year. Three’s service is free of charge to current customers and Tesco’s £2.50 offer is the only one that comes close to Three in terms of price.
The supermarket is making a concerted effort to enter the technology market with the recent launch of its affordable Hudl tablet looking to seize a part of the popular tablet PC market.
Image Credit: Flickr (Sonia From Marseille)