You could be forgiven if the general kerfuffle of Apple's imminent iPad 5 and iPad mini 2 launch has drowned out the altogether more subtle buzz surrounding Nokia World.
But there's no excuse for not paying equal attention to the Finnish firm - and new Microsoft bedfellow - as it will be webcasting the Nokia World event live from Abu Dhabi on 22 October.
The proceedings kick off in earnest at 08:00 BST, with the main launch event set to be followed by a range of additional sessions from 11:00 BST.
Watch the Nokia World 2013 Abu Dhabi keynote live by following the link, but what can you expect? The devices rumoured to be on the verge of a blockbuster cloak-pull are as follows.
Lumia 1520: Codenamed the 'Bandit,' Nokia's first phablet is expected to feature a 6in, Full HD display and pack a beefy Snapdragon 800 processor complemented by 2GB of RAM. Elsewhere, it is linked with a 20-megapixel PureView-branded primary (rear) camera.
Lumia 2520: Rumoured to be Nokia's first Windows RT tablet, the Lumia 2520 is tipped as a 10in, Full HD slate, featuring a Snapdragon 800 CPU, Adreno 330 GPU, and 2GB of RAM. It's also thought that the 2520 will offer top-notch imaging capabilities, potentially coming with a 6.7-megapixel rear camera.
Lumia 525: Like the Lumia 625, the 525 will be an incremental upgrade on its predecessor, the Lumia 520. It will likely offer a solid package of mid-range specifications, with the main selling point being its integration of 4G LTE bands at an affordable price point.
Asha 502 and 503: Taking over from the Asha 501 at the more basic end of the Nokia phone spectrum, the Asha 502 and 503 are rumoured to sport a display between 3.2in and 3.5in, offering a colourful, polycarbonate design and dual-SIM capabilities. There's also the possibility that its camera will come with a flash, and 3G access is also likely to be part of the fold.
Treasure Tag accessory: Nokia's latest accessory is thought to be a proximity sensor that allows users to keep tabs on specific items via Bluetooth and an app.
Lumia 1320: The wild card of the event, the Lumia 1320 is regarded as the least likely to actually break cover tomorrow. If it does, it's expected to be a highly competitive entry-level device à la the Lumia 625, potentially sporting a 4.7in and 5-megapixel rear snapper.
Stay tuned, as we'll be bringing you the latest news from Nokia World Abu Dhabi, as well as live blogging the Apple iPad launch later in the day.