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"We're not spies," claims Huawei, as firm urges the US to "press the reset button"

Huawei is pushing back on the assertion that it has spied for the Chinese, arguing in a new white paper that it takes security seriously and has never been approached by or spied for government officials.

"We can confirm that we have never received any instructions or requests from any Government or their agencies to change our positions, policies, procedures, hardware, software or employment practices or anything else, other than suggestions to improve our end-to-end cyber-security capability," Ken Hu, deputy chairman of Huawei's board, wrote in the paper. "We can confirm that we have never been asked to provide access to our technology, or provide any data or information on any citizen or organisation to any Government, or their agencies."

The report comes about a year after the US House Intelligence Committee warned US companies and government officials they should be wary of doing business with Huawei (and ZTE, another Chinese firm) because the companies might be using their entrance into the US market as a way to spy for the Chinese government.

In July, meanwhile, Prime Minister David Cameron raised concerns to Parliament about Huawei's operations in the UK. Our Intelligence and Security Committee (ISC) later pledged to conduct a review of a cyber-security centre run by Huawei to ensure that it is actually effective.

Australia has also moved to ban Huawei from securing sensitive contracts in the country.

Huawei has long denied any wrongdoing. "We confirm our company's unswerving commitment to continuing to work with all stakeholders to enhance our capability and effectiveness in designing, developing and deploying secure technology," Huawei's Hu said this week.

The 45-page white paper from the company outlines Huawei's position on cyber-security, which it said should be "part of a company's DNA." The firm issued a similar paper last year amidst the controversy in the US, but this latest effort is designed to distance Huawei from the spying claims.

"It is time to press the reset button on the security challenge and ask ourselves if we wish the future to be different from the past, and indeed today, in what way will we work together to define and agree new norms of behaviour, new standards, new laws and create a new realism in the balance between privacy and security," John Suffolk, Huawei's Global Cyber Security Officer, said in a statement.

"At Huawei, when we consider security, we do not just consider addressing yesterday's problems, or even the problems we experience today, rather, we focus equally on laying down the foundations for securing tomorrow's world, a world that is dramatically different to what it is today," Suffolk said.

Whether that translates into new business opportunities in the US remains to be seen. US officials will likely need more than a white paper before they no longer view Huawei with suspicion. Suffolk acknowledged as much in an interview with Bloomberg, and said it could take up to a decade to resolve all concerns.