If you’re going to be in the market for a new television next year, one analyst thinks that you’ll be spoiled for choice with the unveiling of Apple’s much-rumoured TV set.
According to Masahiko Ishino, an Advanced Research Japan analyst, ultra-high definition Apple TVs with 65in and 55in frameless screens are likely to be launched by the end of next year. He refused to identify his sources, but claims his job as a tracker of developments in the consumer-electronics industry has given him access to insider information on Apple’s eagerly anticipated hardware.
In a statement to the Wall Street Journal, Ishino said that the TVs will most likely retail from anywhere between $1,500 to $2,500 – a price tag that roughly translates to between £929 and £1,548, though a UK market premium would inevitably apply.
Before his death in 2011, Apple co-founder Steve Jobs told his biographer that he had “finally cracked” how to build a TV with a simple user interface that could wirelessly synchronise content with Apple’s other devices, and Ishino reports that Apple is taking this wireless ethos to heart in the production of their TVs.
“It’ll probably be more of a smart monitor than what we think of as a TV”, he reported, claiming that the device will abandon the usual tuners and cables which are required for conventional screens.
The in-the-know analyst also claimed that Apple will rely on its go-to component suppliers: LG Display will provide most of the LCD screens; Samsung will supply most of the LCD screens; Corning will bring its Gorilla Glass 3 to the table as a cover for the TV and Foxconn will apparently assemble the actual devices themselves.
The claims follow the recent news that Apple TV is getting a software upgrade to compete with Google chromecast.