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Introducing the "Intro" app: LinkedIn's latest mobile offering

LinkedIn on Wednesday introduced a revamped mobile portfolio that includes an updated app for Apple's iPad, the coming integration of the Pulse curated content experience, and a brand-new email app called Intro for iOS devices.

Intro is an app that sits on top of the iOS email client, adding an abbreviated profile bar to incoming messages which show a sender's picture and a brief professional bio as a way to introduce parties to each other. Clicking on the Intro bar in an email calls up a more comprehensive profile of the person being introduced, like work history, other LinkedIn user's recs, your connections to the person, and more.

"Intro gives you everything you need to put faces to names, establish rapport, write the most effective emails, and ultimately be brilliant with people and better at what you do," said Rahul Vohra, CEO of LinkedIn subsidiary Rapportive, during a press event in San Francisco.

LinkedIn is billing Intro as a quick way to sift out spam from real potential business connections. It's now available for download in LinkedIn's online store and supports Gmail, Google Apps, Yahoo Mail, AOL Mail, and iCloud, according to the company. A version for Android devices will be coming in the future, LinkedIn said.

"We have rebuilt the app from the ground up, offering a fresh, new visual design, a personalized experience, and new functionality like search, jobs, channels, and influencers that shines on the tablet," said David Breger, LinkedIn's tablet mobile product lead.

The new app brings brings rich media into LinkedIn's tablet feed for the first time, giving users the ability to expand images by tapping on them or watch videos inline. Connecting with people, following them, liking content, and sharing and commenting on it are all now directly doable within LinkedIn's new iPad feed.

LinkedIn also beefed up search in its redesigned iPad app, adding the ability to track down companies, groups, and jobs as well as other LinkedIn users. The professional social network has also added Influencer and Channels content to its app, describing tablets as "the perfect device for consuming longer-form content."

Another new feature in LinkedIn's iPad app is a repurposed, personalised navigation system users can customise to bring the content they access most frequently to the forefront of app experience.

Finally, LinkedIn demoed the coming integration of Pulse within its mobile platform during Wednesday's event. LinkedIn acquired the news aggregator and reader in April for $90 million (£55.5 million). LinkedIn's plan is to make Pulse its content clearing-house for news, recommended stories, and over time, the curated content pushed out by the social network's "influencers."