It’s been a pretty busy year for London-based startup YPlan, which has spent the last 12 months laying the foundations for its eponymous going out app to go global.
But geographical expansion, it would seem, is only beginning of YPlan's drive to shake up the social planning app market.
YPlan has now officially launched onto Android, allowing users to aggregate events, parties, gigs and activities happening in their local area within the next 24 hours. It’s been hailed as the modern solution to the question “What are we going to do tonight?” with endorsements from such high-profile figures as Stephen Fry.
Users can pay for whatever activity their heart desires from directly within the app, saving themselves the hassle of battling with ink-cartridges for last-minute ticket printing, or fumbling for cash in front of impatient door staff.
The move to Android marks the latest step in an on-going programme of expansion by YPlan, following a $12 million (£7.4 million) cash injection back in June, which outstripped any investment in popular services such as Twitter and Dropbox when they were at the same stage of their lifecycle.
“We’ve already got a strong core of iPhone customers," said co-founder and CTO of the company Viktoras Jucikas, “and the Android market is growing rapidly so it was the natural next step for us. We’ve ensured that YPlan is fully translated for the Android user experience including everything from the font right down to the style of the ‘book now’ button.”
The company claims to have netted more than 300,000 downloads in the past 10 months alone, a figure sure to be boosted with the introduction of the app onto Android systems.