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Qualcomm exec relegated after Apple A7 "gimmick" comments

Tell off Apple, and you'll find yourself without a job.

We kid, of course, but not that much. Recent comments made by a Qualcomm executive regarding the 64-bit architecture of Apple's new A7 processor, found in the iPhone 5S and new iPads, have found that executive reassigned to new tasks and Qualcomm with a wee bit of egg on its face.

Anand Chandrasekher, former Qualcomm Chief Marketing Officer, was reassigned to new duties last week after he panned the A7 in an interview with IDG News Service.

"I know there's a lot of noise because Apple did [64-bit] on their A7," Chandrasekher said. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."

Additionally, Chandrasekher threw in a mention that the only apps really benefiting from 64-bit architecture are those used in "large, server-class applications." In other words, not the kind of stuff you'd ever run on your mobile phone or tablet.

Or, at least, that's what Chandrasekher thought.

"Anand Chandrasekher, is moving to a new role leading our exploration of certain enterprise related initiatives... Anand will continue to report to Steve Mollenkopf, COO and President of Qualcomm. This will be effective immediately," says a new statement issued by Qualcomm, as reported by CNET.

The writing was a bit on the wall, it seems, once Qualcomm hastily tried to correct Chandrasekher's quotes with an official statement of its own. As the company said earlier this month, its take on a 64-bit future is a bit different than what its (former) chief marketing officer had in mind.

"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices," Qualcomm said in a statement.

A spokesperson for Qualcomm says that Chandrasekher's experience makes him "well suited for this new role." However, the former CMO now no longer appears on Qualcomm's leadership web page, and Qualcomm isn't saying anything else about his new job duties or the intriguing timing behind the switch.