Apple CEO Tim Cook has dropped the strongest hint yet that 2014 will be the year when it releases the iWatch and iTV as it intends to enter various new sectors.
Cook was responding to an industry analyst’s line of questioning on what Apple will do next and the time-frame on new sectors was confirmed as being next year with Apple tight-lipped on specifics.
"In terms of new product categories specifically," Cook said, according to The Register. "If you look at the skills that Apple has from hardware, software, and services, and an incredible app ecosystem, this set of things are very, very unique."
In terms of the products that will end up being released, the rumour bandwagon is gathering pace behind two products in particular – the iWatch and iTV. Cook is confident that whichever new product is decided on, the team in place at Apple is fully prepared.
"I think that no one has a set of skills like this," Cook said. "And we obviously believe we can use our skills in building other great products that are in categories that represent areas where we do not participate today. And so we're pretty confident about that."
Rumours surrounding Apple’s iWatch pegs it as having a focus very much on health and fitness as most of its recent hires have been from the team that worked on the popular Nike Fuel Band.
Even more recent speculation surrounds talk that the iWatch will be a centrepiece of the growing shift towards home automation. It will allow users to control everything from the thermostat, lights and entertainment to integrating with nascent technology present in smart smoke alarms.
iTV or Apple TV, meanwhile, has been rumoured for even longer with the latest word that it will come in 55in and 65in configurations and be frameless. Pricing is likely to range from $1,500 to $2,500 [£929 to £1,548] with the device benefiting from a frameless display.