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Google+ follows Facebook with personalised URL launch

Google this week began rolling out vanity URLs to all Google+ users.

Anyone with a profile photo, 10 or more followers, and an account at least 30 days old can now sign up for a customised web address.

The perk first became available in August, but only for verified brands and celebrities like Toyota, Britney Spears, Ubisoft, and Delta.

This week, Google expanded it to everyone on the social network.

"Custom URLs are short, easy to remember web addresses that link directly to your Google+ profile or page," product manager Otavio Silva explained in a post. "They make it easier for you to connect with others, as well as promote your content."

Ensure that you meet the three criteria — photo, 10+ friends, month-old account — and you'll be on your way to a personalised URL. The option to claim your custom address will appear on your profile or page; those who don't see it yet can check back later in the week.

"We hope that custom URLs will help you more easily promote your content on Google+, whether it be new photo collections, Hangouts On Air, or an interesting series of posts," Silva wrote.

Google isn't the first to offer vanity links. In June 2009, Facebook began allowing all users to create nicknames for personalised URLs, substituting your choice of name to make it easier for people to find your site.

Anyone with a Facebook profile, or brand pages with more than 1,000 fans, can customise their social experience.