Tesco has announced the installation of hi-tech screens capable of targeting ads to customers in all 450 of its petrol stations across the UK.
The OptimEyes scanners developed by Amscreen will be able to determine a customer's age and gender, as well as the time of day and date, in order to tailor ads to individuals from particular demographics.
Simon Sugar, the son of Sir Alan Sugar and Amscreen CEO, said, "We're extremely excited to call Tesco a screen network partner. We believe it's our flexibility, reliability and measurability that has helped us secure this partnership. For potential advertisers, this means we can now offer various digital advertising solutions to reach the sought after Tesco shopper."
Category Director for Tesco petrol stations Peter Cattell commented, "We're always looking to work with partners who provide innovative ways to enhance the customer shopping experience. This new dynamic screen product from Amscreen provides the perfect means for us to do this. The ability to tailor content based on time and location means it can be extremely useful and timely for our customers."
Privacy concerns have already surfaced amongst civil liberties groups, with Nick Pickles of Big Brother Watch telling the Daily Telegraph that people would never accept such a degree of surveillance if it was for law enforcement purposes.
"People would never accept the police keeping a real-time log of which shops we go in," he said. "But this technology can do just that. It is a surveillance state by the shop door."
Those looking to avoid facial recognition technologies such as these could perhaps look to camouflage techniques such as CV Dazzle, developed by a New York-based designer to make you 'invisible' to facial recognition cameras.
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